Adweek, Mediaweek and Brandweek featured About.com's ad campaign on their back covers. The success of About.com, which launched in 1996, was that it featured some 500 individuals, each an expert in a specific field, to share their knowledge with the public. Susan Breslow was the copywriter and creative director for the ads. She was also the About.com Guide to Honeymoons & Romantic Getaways.